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New to Real Estate Sales? You Still Need a Website
New agents often rely on the company website – thinking that they don’t have the money to build their own site, or believing that they have nothing to say about their service that will attract new...
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Real Estate Marketing – Follow-up Letters
Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current...
View ArticleA New Real Estate Marketing Idea?
The following is reprinted from my real estate ezine this week… If you aren’t getting those messages and would like to, just fill out the form at the left… A New Real Estate Marketing Idea? This week I...
View ArticleWhere Are Your Real Estate Seminar Notes?
Do you remember the last real estate seminar you attended? While you were there you were probably exposed to some new marketing or selling techniques. How much of what you learned that day have you...
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Is It Time To Switch Your Listing Photos?
If you’re in a market where things aren’t moving very quickly, and if the seasons have changed, then yes – it is. In fact, even if the seasons haven’t changed, if that listing is beginning to get...
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A Home Marketing Idea…
This just occurred to me this morning. Maybe it’s a goofy idea, but maybe it isn’t. You be the judge… You know your email signature has value. And you know that if you attach it to a cute joke or...
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If you want to sell real estate, answer your phone!
…or at least return messages in a timely fashion. Reading this post by Active Rainer Stephen Strickhausen reminded me once again how so many agents destroy their own business prospects. His story tells...
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Selling to Senior Citizens. First, drop the stereotype
The term “senior citizen” means different things to different people. And the fact is, many who technically fall into that category do not describe themselves that way at all! NAR has courses for...
View ArticleHow Long Since You’ve Contacted Your Past Clients?
When Did You Last Contact Your Past Clients? If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or...
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Facebook and Foursquare for Real Estate Agents
Guest Post: Brought to us by Erik Braunitzer, a member of the Creative Writing Department at Douglas Elliman. Facebook and Foursquare for Real Estate Agents For real estate agents, keeping in contact...
View ArticleRealtors – Don’t Stop Marketing Now!
Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any...
View ArticleMarketing on Google – Now you pay even if there are no clicks
When did Google make the change? Looks like maybe it was while I was sleeping. In light of the housing crisis and the number of real estate agents who are scared out of their wits about trying to make...
View ArticleCommunicating With Customers a Two-Way Street
The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen...
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